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Phoenix - User Help

Though Phoenix Financial Pro can produce farm management reports on a number of enterprises, farm management reports are not available for some types of enterprises. Allocating income and costs to these ordinary or non-farm management enterprises still provides profit and loss, and other reports.

Why Use Gross Margins?

A Gross Margin is a convenient way of summarising enterprise returns and costs. Gross margins form the basis of other farm planning techniques and good farm management decisions. Hence an accurate and correctly calculated gross margin is imperative if more advanced farm analysis techniques are to be implemented, and good farm management decisions are to be made easily.

Gross margins are a useful management tool as they show the profitability of a farm enterprise in isolation. The gross margins of different enterprises can be compared to see which enterprises were the least profitable and if something could be done to improve the enterprise returns. For example, you could possibly expand the most profitable activities and reduce the least profitable. Alternatively make changes to the least profitable enterprises to increase their profitability.

The Gross Margin for an enterprise is the difference between the Gross Income and the Variable Costs over the management season.

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